I am avid about trying new products with better ingredients, but I am often not happy with most of them. So when I find a product I like I believe it’s worth sharing.

Since I started tossing out everything in my makeup bag, in order to have better ingredient products,  I have found something new to add in. Onyx loose powder eyeliner from Alima. Alima is a Portland, Oregon company known for its simple ingredient products that accentuate,  not create,  a woman’s look.

What is unique about this company are the statements and discussions they partake in about what real beauty is. They talk about the issue of photoshopping images, they use  real women as models for their makeup, and they often express how women are naturally beautiful with or without makeup.

Before Alima, I used the department store brand MAC eyeshadow in Carbon black (tsk, tsk). MAC’s main ingredient in their eyeshadow is talc. Many doctors will advise new parents to no longer use baby powder (aka talc) since it can be especially harmful to infants and children if inhaled. This is a concerning mineral, one issue that arises is:

Talc can naturally occur with, and therefore be contaminated with, asbestos fibers, a known human carcinogen. Talc for home use is required to be asbestos-free, although there is no enforcement by government to assure that cosmetic grade talc does not contain asbestos fibers.”

After I discovered that talc was the main ingredient in MAC I knew I had to throw it away. So I went without any eyeliner for weeks, until I started hearing about Alima.

“Alima Pure is dedicated to making pure mineral makeup that is gentle to your skin and brings out your natural beauty.”

They state that their products are 100% pure mineral pigments, which can give a dramatic, or subtle look. Currently, I am using a Satte Matte Eyeliner called Onyx, it is a grey-black eyeliner.

Alima’s ingredients are clearly listed on their website, right next to the product description. The ingredients in Onyx are:

Mica.

May contain: Titanium Dioxide (sunscreen), Iron Oxides (an iron-based inorganic colorant), Ultramarines (mineral-derived blue pigment composed of sodium, aluminum, silicate and sulfate).

Side Note: MAC’s ingredients are not listed on their website. There is a “Live Chat” you can try with an employee, but the representatives I talked with did not know the ingredients. Finally, I had to e-mail in to MAC and I didn’t receive a response until two weeks later. Humm…sounds like they may not care to have their ingredients easy to find. Here are the exact ingredients they sent me as their “small eyeshadow” if you ‘re curious:

INGREDIENTS: TALC [] ZINC STEARATE [] OCTYLDODECYL STEAROYL STEARATE [] ISOSTEARYL NEOPENTANOATE [] TOCOPHERYL ACETATE [] CAPRYLYL GLYCOL [] HEXYLENE GLYCOL [] PHENOXYETHANOL [] [+/- SILICA [] MICA [] TITANIUM DIOXIDE (CI 77891) [] IRON OXIDES (CI 77491, CI 77492, CI 77499) [] BISMUTH OXYCHLORIDE (CI 77163) [] BLUE 1 LAKE (CI 42090) [] CARMINE (CI 75470) [] CHROMIUM HYDROXIDE GREEN (CI 77289) [] CHROMIUM OXIDE GREENS (CI 77288) [] FERRIC FERROCYANIDE (CI 77510) [] MANGANESE VIOLET (CI 77742) [] RED 40 LAKE (CI 16035) [] ULTRAMARINES (CI 77007) [] YELLOW 5 LAKE (CI 19140)]

Alima’s loose powder is easy to use. The best tool to have is a slanted eyeliner brush.

  • Dip in the pigment and flick off the loose powder that did not attach to the brush.
  • Apply to eyelid as thick or thin as you desire.
  • Depending on the look, you can smudge it with another thicker blending brush.

In addition to Alima’s product website they write on a blog called Pure Alima it is dedicated to sharing product information and  discussing beauty.

While I am always open to trying new products,  I am also a firm believer in moderation. Try to get the best ingredients in your products, but remember that there is life without makeup.  There are days/weekends (or even months if you want) that we should go without makeup. If you can’t do that yet, try a  month with less makeup overall.  Our skin needs time off from products, healthy minerals or not.


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